Customers more often buy products from companies that they know well enough. According to researchers, before making a purchase, a potential buyer reads from 3 to 5 messages about the product such as forum reviews, blog and community posts or mentions in social media.
High-quality content is an effective marketing tool which is aimed to increase consumer's confidence. It seamlessly converts readers into buyers by messaging across multiple marketing channels.
Content marketing should not be confused with direct advertising. Content Marketing is used in following marketing channels:
- Corporate Blogs
- Search engines (SEO, SERM)
- Social media
- Internet media
- HR portals
Content marketing allows you to create a positive brand image, show expertise, get feedback on products and services and work with it. We have sufficient expertise in content marketing and understand how consumer opinion is formed.To whom we can help with Content Marketing tasks:
- B2C companies to increase sales and attract traffic
- B2B companies to strengthen reputation
- Experts to promote their unique knowledge and skills
- Entrepreneurs to connect with audience necessary for business growth
- Startups to attract the attention of investors